A matchmaking marketplace by Africa Tourism Promotion Initiative

Africa's tourism opportunities, in one trusted network.

Tourism Promoters Club connects creators, guides, operators, hospitality brands, travel media, innovators, and tourism boards across Africa to funded destination campaigns, visibility opportunities, training, and strategic collaborations.

250+members
8countries
2023since
Marketplace model: build your profile, get matched, get booked.
Tourism community energy African destination at dusk Wildlife destination
~70%
Ugandan, growing
across Africa
Why join

From community connection to real tourism opportunity.

TPC is a curated opportunity marketplace for Africa’s tourism value chain. It helps credible promoters, operators, hospitality players, media, innovators, and tourism institutions become visible, verified, and ready for paid campaigns.

💰

Bigger campaigns, better pay

Get pulled into funded destination marketing campaigns with tourism boards, brands, hotels, events, and development partners.

👤

A profile that sells you

Your reach, niche, location, routes, services, and previous work are packaged into a profile partners can find and shortlist.

🌎

A real African network

250+ promoters across Africa. Collaborate on routes, campaigns, media coverage, familiarization trips, and destination activations.

🚀

Test and launch tourism products

Innovators, operators, and hospitality brands can test new products and promote fresh tourism experiences to an engaged network.

🎥

Media and visibility

Gain access to storytelling opportunities, partner campaigns, media features, events, and sector visibility through TPC and ATPI networks.

🎓

Capacity building

Training on digital marketing, sustainable tourism, campaign delivery, storytelling, and the business of being a tourism promoter.

How it works

From application to verified opportunity matching.

Joining is curated, not open-door. That keeps the network credible, protects member contacts, and gives campaign owners confidence when shortlisting promoters.

STEP 01

Apply

Tell us who you are, your category, your reach, your country, and where you work across Africa.

STEP 02

Get verified

TPC reviews your information so the network remains credible, useful, and worth paying for.

STEP 03

Get listed

Your curated profile becomes discoverable to vetted partners, boards, advertisers, and campaign owners.

STEP 04

Get matched

Campaign owners shortlist suitable members while TPC brokers introductions and protects private contact details.

The marketplace in motion

Opportunities move through the network every week.

A glimpse of what members, partners, and campaign owners can activate through TPC.

Destination storytelling

Hidden destinations

Creators and media partners package untold African places into stories, reels, campaigns, and travel demand.

Property promotion

Hotels, lodges, and resorts

Hospitality partners can connect with promoters who create content and bring visibility to stays and experiences.

Events & MICE

Tourism events and conferences

Campaign teams can mobilize creators, photographers, broadcasters, operators, and digital storytellers.

Media features

Broadcast and digital coverage

Travel media and creators help destinations gain credible visibility across traditional and digital platforms.

New routes & trips

Operators and guides

Guides and tour companies can share routes, test packages, collaborate, and receive campaign opportunities.

Conservation & culture

Heritage, wildlife, and community tourism

TPC helps amplify tourism stories that protect culture, promote conservation, and grow local opportunity.

🔒 Member contacts stay private. Campaign introductions are brokered through TPC/ATPI.
250+
Active members
8
Countries
~70%
Ugandan base
2023
Founded
Start your application
Apply to join

Add your profile to the marketplace.

Takes about three minutes. The fields adjust depending on whether you are a creator, operator, hospitality brand, media partner, institution, or innovator.

What best describes you?

This helps us match you to the right campaigns and opportunities.

📷
Creator / influencerAudience & content
🛣
Operator / guideTrips & routes
🏨
HospitalityStays & venues
🎥
Travel mediaBroadcast & press
🏛
Industry / governmentBoards & bodies
💡
InnovatorProducts & apps

Your profile

The basics that introduce you to partners and campaign owners.

?

Your reach

How partners gauge your fit for a campaign.

Contact & consent

Kept private. Partners reach you only through TPC/ATPI until introductions are approved.

Application received.

Your profile has been received. In the full system, it will now await verification in the TPC admin dashboard.